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Wolfgang Wels, German Ministry of Food & Agriculture (BMEL)

(Tuesday, June 7, 2016) 11:05

The BMEL focuses on food, food safety and agriculture, spearheading numerous projects in those areas and supporting the official German pavilion at iran food & hospitality.

For the BMEL it is the first time this year to be a part of iran food & hospitality. We see big potential in the Iranian market for our “Made in Germany” products. Our small and medium sized enterprises (SME) offer very high quality products which is key in the Iranian market.

We expect the removal of the sanctions to have a positive impact on German-Iranian trade and companies from both countries to increase their efforts to build relationships. Our main target with our participation in iran food & hospitality is to support German SMEs and help them enter and penetrate the Iranian market. iran food & hospitality offers a great platform to get a feel for the Iranian market and build relationships. Our German exhibitors are satisfied with the exhibition.
 
I am satisfied with my participation at iran food + hospitality as I reached lots of importers and distributors.

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